You got to know your classics
Poster, 2009

We were invited by communication company Lemon Scented Tea to contribute a poster for their new K-Swiss campaign. Our assigned topic was 'You got to know your classics'. Choosing Helvetica, which is used for the k-Swiss logo, we referred to a Helvetica sticker sheet you can buy in every office-supply shop. By tearing apart the reassembled message on the sheet we wanted to express the necessity of breaking through boundaries. Many different messages (see sketches) have passed the revue, ending up with 'The True Classic' which fitted most in the overall campaign.

Archive: Cobbenhagen Hendriksen