Land Art Contemporary
Identity 2011


The identity for Land Art Contemporary consists mainly out of the usage of the typeface 'Smiro', which is specially developed (in collaboration with RP Digital Type Foundry). With Smiro the balance known from a regular serif typeface is shifted into a different angle; "It would be like didot/bodoni observed in the sun during the day, watching the shades move like on sundial".


More on the overall identity
More about their website

Archive: Cobbenhagen Hendriksen

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Corresponding poster from the
'ABC Primer – Rainbow Series'