Rick van het Meer

For the Rick van het Meer’ salon in Amsterdam, his personal signature is leading and therefore the main character of the identity from the start. To create his signature look with a eclectic mentality the design of Rick’s R is inspired by the figure design of the cover on Le Corbusier’s 19th century L’esprit Nouveau, in which different disciplines coalesce in an international magazine on esthetic practices. With a contemporary tone of voice it is set out on the windows, business cards, giftpapers, with-compliment and appointment cards for this special hair salon.