Amsterdam Art Weekend
Visual identity and campaign, 2015 – 2018
The annual Amterdam Art Weekend and the programme (Calendars) thoughout the year got his own playfull and recognizable character with a set of colours and shapes playing with the notion of space and the act of exhibiting. Inspired by and refering to works from artists René Daniels and Daniel Buren, it visualizes the idea of the exhibition space (many locations throughout the city). In combination with the added surfaces the announcement of the programme come together in all the required items.
Many media were used to spread out the information and –not insignificant– decorate the city to carry out and celebrate each years art weekend.